Personal data. It is something you do not want to end up in the wrong hands. Nevertheless, most people transmit their data and information with one quick click with the mouse and do not think twice afterwards. You are far from alone; millions of posts are shared on social media platforms and Google searches increase everyday. But what happens to all those embarrassing posts you posted a long time ago?
The Privacy Policy
It will take an average user 76 working days to read through all the privacy policies each year. When you give social media companies the benefit of doubt and share your data with them through posting or searching, you have to remember that you actually signing a legally-binding contract. Since it takes forever to read through the privacy policies, here is some of the more important terms of service:
- Facebook: Everything you post on Facebook (and Instagram) is no longer yours as you allow the company to use your uploaded content to be used however they think it fits. Facebook can transfer the rights to 3rd-parties if they want to.
- Twitter: It is similarly to Facebook, and Twitter can pass your uploaded content to any partner organisation. Moreover, they can distribute and alter any text, picture, or video on their servers.
- Google: From the beginning, Google was build around advertisement, and they were the first to use the phrase ‘customised content and advertisement’. Google has a set of terms that enables them to use data to improve their services. Read the interesting story of Google’s privacy policy.
GDPR
If you live in EU, you are protected by the toughest privacy and security law in world. If organisations target or collect data related to people in EU, they have to follow the rules. These organisations have to ensure that personal data is gathered legally and under clear and strict conditions, and the organisations are obliged to protect the data from misuse and exploitations. GDPR also give you the rights to have your personal data erased – also known as ‘the right to be forgotten’.
What is Next?
Never assume that companies have your best interest in mind when it comes to personal data. Most data is sold to created customised advertisements on websites and social media platforms. It is possible to get your data deleted but it is not easy. If you need help or have any questions, leave a comment or contact me.
